thought leader

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 300 other followers

sidebar_tony
Facebook: 2831, Twitter: 13786, LinkedIn: 689
Could you be a Thought Leader Adviser?
by Tony Vidler         A big phrase of recent times for anyone in professional services is “Thought Leadership”. Everywhere you turn someone is writing or saying “be a thought leader”…and nearly every audience asks “what is a Thought Leader, and how do you get there?”   To put it in its most simple terms, it […]
Read more.
second opinion service from financial advisors
Marketing your Professional Opinion
by Tony Vidler        One of the best marketing ideas I have come across is the “Second Opinion” service.   The concept is brilliantly simple, and firmly centred upon providing sound professional advice.   You provide a service to the colleagues of your clients which is a professional second opinion on the suitability of the […]
Read more.
be-second-not-first
Being A Thought Leader Does Not Mean “Being First”
by Tony Vidler        Creating a position as a thought leader is superb marketing for professionals, and all too often they confuse “being a thought leader” with simply “being there”.   The rush to be “first” to express an opinion or provide insight often produces disappointing results for the audience and the would-be-thought-leader.  The urgency […]
Read more.
expertise-marketing
The 1 Big Mistake Professionals Make When Trying To Position As An Expert
by Tony Vidler        One of the greatest ways to attract the type of business you prefer is “Expert Positioning”, and most professionals could do it if they really wanted to.  The reality is that most professionals are experts, and their knowledge should be highly valued…   But very few actually work to position themselves […]
Read more.
marketing-with-webinar
Marketing Your Expertise Via Webinar
by Tony Vidler        Advisers attend plenty of webinars, but very few seem to use a webinar marketing program themselves for marketing to potential clients, and it is a marvellous opportunity (if done well) to really position your expertise.   Prospects generally have no issue tuning in to watch broadcasts on any number of areas of […]
Read more.
ideal-prospects-call-you
Getting to “Ideal Prospects Call Me!”
by Tony Vidler        We all want to be at the point where the ideal prospects just ring in – preferably continuously. So many incoming calls from ideal prospects in fact that we have to put our fees up just to control the demand.   Nirvana!   Oftentimes we see senior professionals where that is […]
Read more.
Share your opinion
State Your Opinion To Get Noticed
By Tony Vidler, CFP CLU ChFC Forming and then delivering an opinion is what professional advisers do for a living. With every client and every engagement opinions are created and expressed.  Virtually every incoming phone call and email that arrives from clients demands another opinion.   We aren’t short of having opinions are we?   […]
Read more.