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How to get better positioning with LinkedIn Endorsements
by Tony Vidler         A feature of LinkedIn which is particularly helpful to a professionals’ positioning is the “Skills & Endorsements” section of your individual profile.  This section is only helpful though if it fairly reflects you expertise and there is a reasonable volume of support attesting that you do have that expertise. Unfortunately this is […]
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8 Reasons Financial Advisers Should Have A Blog
by Tony Vidler        Every financial adviser should have a blog by now…especially now when so many consumers have so many questions about money, and so much time to google them, and so many opinions to read that it is overwhelming.  Becoming a trusted voice online has probably never been easier for an adviser in […]
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influencer soft skills
The Adviser as an Influencer
by Tony Vidler        The financial adviser is supposed to be an influencer…our role is to influence others to make better decisions than they would otherwise have made.   In order to become a more effective adviser the ongoing development of the skills that are required to deliver influential advice should be deliberately developed.  But […]
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Your Reputation IS Your Personal Brand – and it is what matters most
by Tony Vidler        For most advisers the only brand that truly matters is, or should be, their personal brand.  Not the corporate brand, or licensees brand, or dealer group or avourite financial insititutions…YOUR brand.  And when it comes to your personal brand, reputation is everything really.   A lot of professionals get their branding […]
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When it is time for a business name makeover?
by Tony Vidler        Where do you start when it is time to get a makeover for your business?  How do you even know when to do it?  Well I’d suggest “when” is driven by whether your business is growing at the rate you expect, and attracting new clients.  If it isn’t achieving that, then […]
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differentiating
Differentiate By Building A Strong Promise
by Tony Vidler        There are notable differences between high growth professional firms and others when it comes to differentiating themselves.  How they choose to express their value and stand out is quite different to the mainstream.   Undoubtedly the average or low growth firms inability to express what their difference is in relation to […]
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your brand
How to Build Your Brand Influence
by Tony Vidler        Every individual has a personal brand – whether they realise it or not. And that brand can have, indeed it “should have”, influence.   We recognise the power and importance of the personal branding in athletes, celebrities and politicians, and yet, all too often it is the most under-rated contributor to commercial […]
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expertise-marketing
The 1 Big Mistake Professionals Make When Trying To Position As An Expert
by Tony Vidler        One of the greatest ways to attract the type of business you prefer is “Expert Positioning”, and most professionals could do it if they really wanted to.  The reality is that most professionals are experts, and their knowledge should be highly valued…   But very few actually work to position themselves […]
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powerful-email-marketing
The powerful marketing tool that you use every day, but hardly use for marketing. But should!
by Tony Vidler        The most powerful marketing tool most professionals have is the one they use hundreds of times each day, but which they usually do not do any marketing with.   email.   Love it or loathe it, we all use it.  It is not going away anytime soon, and it is not about […]
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professional-reputation
Reputation Is Everything Today, So Manage It.
by Tony Vidler        For anyone in professional services reputation is everything today.   It is a trust-creator, or a trust-killer.  Basically everything you do – every engagement  you work on, every social media post, everything you do at a function – adds to or detracts from your reputation.   A professional’s personal reputation is […]
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