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The easiest content creation idea in the world!
by Tony Vidler        Even when advisers finally buy into the need to engage patiently with prospects the content creation required to feed an engagement marketing system worries them.  Creating content seems to be so hard for so many, which is odd because professional advisers are masters of creating content.  They do it every day […]
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When To Take Online Engagement Offline
by Tony Vidler        A frequently asked question by professionals using digital marketing is “how, and when, do I take the online engagement offline into the real world?” Let’s assume for the exercise that you have made a new connection on Linked for example.  Often professionals will make new connections and then wonder what to […]
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Engagement Marketing is not asking “Will you marry me?”
by Tony Vidler        Many financial advisers have not yet grasped the fundamental of engagement marketing, and that is don’t race to ask someone if they want to buy something.  Seems a simple enough concept doesn’t it?  It is akin to asking a brand new dating partner “will you marry me?” when they haven’t yet decided […]
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You can do personal online-only advice
by Tony Vidler        There are some great reasons to go digital in your advice process, especially if you live in a city where traffic gridlock, exorbitant parking costs and insane commercial rents drive up your overheads and kill your productivity.   For many advisers now of course, there is no choice but to go digital-only.  […]
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Advisers should use Facebook – and think like clients when doing it
by Tony Vidler        Most Advisers using digital marketing today have Facebook as part of their marketing strategy, and I see most using it wrong in my view.   Facebook can be an immensely powerful element of your content marketing, or engagement marketing, if it is used well.   The key to using it effectively is […]
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The Continuous Cycle That Is Social Media Marketing
by Tony Vidler         Marketing via social media is a bit like riding a bike: you have to keep pedalling that cycle or the lack of momentum will make it fall over. Many professionals beginning with social media as part of their marketing mix fail to recognise that continual movement is a critical part of making […]
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