Advisers should use Facebook – and think like clients when doing it
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

Advisers should use Facebook - and think like clients when doing it

April 8, 2020

by Tony Vidler  CFP logo   CLU logo  ChFC logo

Most Advisers using digital marketing today have Facebook as part of their marketing strategy, and I see most using it wrong in my view.

 

Facebook can be an immensely powerful element of your content marketing, or engagement marketing, if it is used well.

 

The key to using it effectively is to NOT think of it as “marketing”.  It is a great platform for engagement,  and building familiarity & trust in you and your brand. To do that you need to bring in the personal touch and “humanise” the business brand.  Think of it from the customers perspective: when they are using Facebook, what are they using it for and what do the engage with?  When are they using it?

 

In this weeks quick tips video we discuss the sort of content that IS engaging and will help customers build trust in you and your brand…

 

Watch the video to learn more…

You may also find this useful:
How to find your Facebook Mojo
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