marketing message headline

SEARCH BY SUBJECT AREA

Get financial adviser coach blog updates via email.
Enter your email address to follow this blog and receive notifications of new posts by email.
Join 320 other followers

sidebar_tony
Facebook: 2831, Twitter: 13061, LinkedIn: 689
3 Must Haves For Effective Marketing Copy
by Tony Vidler        For marketing copy to be truly effective it must have  “readability”. If something is easy to read and comprehend quickly then it will be effective – assuming the actual message wasn’t rubbish to begin with. If you have a good offer, or story, or service and can word that well then […]
Read more.
These 2 Questions Will Help Shape An Effective Message
by Tony Vidler        Waaaaay too many times each week I think “that is not an effective message”.  There is a lot of material prepared by well educated, articulate and thoughtful professionals that leaves me going “Huh?’ when I read it.  And I am not talking about their compliance-focussed advice process documents; I am talking […]
Read more.
get quick wins from your marketing
3 things your marketing message must do to get quick wins
by Tony Vidler        “Long term marketing ideas are great, but what do I need to do to get some quick results?” A fair question…sometimes we need our marketing message to produce some pretty quick wins – which it can do if you get 3 things right. In this weeks Quick Tips video we discuss […]
Read more.
marketing-what-you-do
Are You “Marketing” The Right Message?
by Tony Vidler        Do you know what business you are in? Are you clear on what you achieve for customers?   Does your marketing message reinforce that?   Are you marketing what it is you actually DO, rather than what you know or who you are…or worse: you are marketing some other businesses products […]
Read more.
get-attention
8 Seconds to Get – or Lose – Your Prospect. Maybe less.
by Tony Vidler        You will get or lose your prospect – your potential future client – in just 8 seconds….well, actually it is a lot less than that.  The clock is ticking…and a lot faster than you realise.   In reality you have 3 seconds or less to get them to engage with you and […]
Read more.
service-value
You Deliver Value, So Why Not Promise Value Up-Front?
by Tony Vidler        Why not promise value up-front if you know you can deliver that? It sems an obvious question to ask, yet I find myself continually asking it of financial advisers. Nearly every professional gives an initial “no obligation meeting” to prospective clients, and nearly everyone delivers value to those prospects during that initial […]
Read more.
4-ways-to-create-headlines
4 Ways To Create Attention-Grabbing Headlines
by Tony Vidler        The headline does all the work of grabbing attention to begin with, and if you don’t grab attention then there is no chance of having a prospective client decide to engage with your marketing.   The logic is pretty simple really.  The buying journey for any consumer begins with someone getting […]
Read more.
subject-lines-are-headlines
The Formula For Writing Winning Headlines
by Tony Vidler        Coming up with a winning headline or subject line is the first objective when writing for clients or prospects.  Anything else we have to say in the body of the message just doesn’t really matter if we can’t get their attention and engagement first.   Whether we are writing for a […]
Read more.
words-and-phrases-that-sell
22 Words and Phrases That Sell
by Tony Vidler        Knowing the secret to the words that sell a reader on engaging with your material is one of the most useful and powerful things you can discover.   Research together with countless advertisements and marketing campaigns over decades have provided those of us doing business today with an abundance of  knowledge – […]
Read more.