4 Ways To Create Attention-Grabbing Headlines
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

4 Ways To Create Attention-Grabbing Headlines

August 30, 2017

by Tony Vidler  CFP logo   CLU logo  ChFC logo

4-ways-to-create-headlines

The headline does all the work of grabbing attention to begin with, and if you don’t grab attention then there is no chance of having a prospective client decide to engage with your marketing.

 

The logic is pretty simple really.  The buying journey for any consumer begins with someone getting their attention: whether they were actively looking for a provider of solutions or just cruising through life and stumbling across professional services and deciding to engage on a whim, it all begins with that headline that made them pause.

 

Creating effective headlines is undoubtedly a bit of an art form, and the very best in world get paid enormous amounts of money to just do this.  For the rest of us though, we mostly try to be a multitude of “experts” inside our own business, including Chief Copywriter.  To be blunt though, for most of us in professional services we CAN create effective headlines and subject lines for things like our email campaigns, or newsletters, or blog posts and so forth. For our typical marketing we are quite capable of creating attention-grabbing-headlines – if we think about it and put a bit of effort into it.

 

Where most professionals stumble though is in finding the write words to use, and I think that is because they’ve missed a pretty important step.  The most important step is deciding what angle you want to approach the topic from, and then the words themselves tend to flow pretty easily as we explain in this weeks quick tips video….

Watch the video to learn more…

 

You might also be interested in this related article:
8 Seconds To Get – Or Lose – That Prospect
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Comments (2)

  • Nice post, Tony. I must admit that, for me as a copywriter, headlines can be tough. I’ve found the headline analyser from CoSchedule to be helpful guide, though. Do you use online tools when writing headlines?

    Andrew Healey
    • Thanks Andrew. Headlines are tough for everyone, and I don’t pretend to be an expert by any stretch. I have gradually got better at it (well the readership numbers say I have) but it is definitely a work-in-progress as far as the professional skills are concerned.

      tonyvidler
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