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Know and Use the Principles Of Influence Deliberately
by Tony Vidler One of the most important pieces of work for professional advisers in the last 3 decades would have to be Robert Cialdini’s Principles Of Influence. Essentially he has distilled the lessons of human behaviour into a relatively small group of principles which most humans are influenced by. There are exceptions of […]
by Tony Vidler Every individual has a personal brand – whether they realise it or not. And that brand can have, indeed it “should have”, influence. We recognise the power and importance of the personal branding in athletes, celebrities and politicians, and yet, all too often it is the most under-rated contributor to commercial […]
How much TIME do super-successful advisers spend marketing?
by Tony Vidler We know that time is money. We know that marketing costs money. But the most successful advisers know that effective marketing costs more time than money. One of the most successful advisers I know says that he spends his work time thus: 20% in client facing meetings 10% running his business 70% […]
by Tony Vidler Becoming an authority is the thing that almost certainly guarantees you will continue to get enough business to have a decent livelihood. It is one of the key principles of influence identified by Cialdini, and for many in professional services it is a career aspiration. The process of getting there […]