financial advice Archives - Page 14 of 41

Think before you commit to that marketing idea…

by Tony Vidler We all love a new and exciting marketing idea and it is easy to get caught up in thinking about its possibilities…but it is also easy to lose sight of what you should be trying to achieve too. Focussing on tactics without having a clear strategy often results in disappointment as […]

How to do client video testimonials the right way!

by Tony Vidler Testimonials are good for business – but we all know that, right? Video testimonials are even better for business – and not everyone has got THAT yet. Being able to see the body language, and hear the inflections in a clients voice as they talk about their positive experience, are far […]

The 3 Main Considerations In Practice Development

by Tony Vidler When it comes to practice development the owner must consider 3 general areas which drive the growth and value of the business, and each of those has some sub-sections. The 3 areas to consider are: Creating the physical Capacity to ‘grow’ volume Developing Capabilities of the professionals within the firm Creating and […]

If you have no better way to market yourself, there is this…

by Tony Vidler When all else fails and you are at a loss to market yourself effectively the easiest marketing path is to sell “convenience”. One thing you can count on is that there will be a significant proportion of the market place that values convenience above all else. We all know, because we […]

An easy way to get noticed in a busy world by Prospects

by Tony Vidler You often have to do something different to cut through the market noise and get noticed by prospects. In the digital age it can be remarkably effective to go low-tech, and re-visit some of the old ways. There is little doubt that very few people invest the time in creating and […]

10 Ways To Build Trust With Prospects

by Tony Vidler Trust is not given automatically by consumers. You have to build trust with prospects in todays market over time. That’s a reality. It is earned. The very best we can hope for when someone doesn’t really know us yet is to be trusted enough to be given a chance to prove ourselves. There […]

4 Ways to make your emails more effective marketing tools!

by Tony Vidler Your emails should be effective marketing tools, because there is no doubt that the most frequently used method of business communication today is still email. One could go so far as to say it is still the dominant digital marketing medium. If it is the dominant communication medium and already costing […]

Good? Fast? or Cheap? What sort of advice is it going to be?

by Tony Vidler A few years ago a university in New Zealand conducted a study to find out where consumers were turning to for financial advice. At the time they found that the number one source of financial advice for most respondents was “newspapers and media”. For 29% of the population that was their […]

The Basics Of “Looking Good” – Professionally Speaking

by Tony Vidler Looking good professionally is critical in today’s world. It has always been important of course, but in the era of online search throwing up that awful photo from your party days…well… These days our image precedes us…people are forming impressions about us from the initial contact and their initial search results. […]

How To Blend Old AND New Marketing Methods: An Example

by Tony Vidler Old, traditional, marketing methods….or new, modern, methods? Which is best? Neither are “best”…and both can be pretty effective. Using the best of both simultaneously though can be fabulous. Traditional marketing methods mixed with modern technology, data-driven insights and delivery platforms can be extremely effective…in fact using everything is absolutely necessary to […]

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