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Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods. As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
An advisers engagement process might look something like this…
by Tony Vidler It is a rarity for a new customer to walk in off the street and just decide to buy some insurance or an investment product or a bit of planning from you, right? That probably hasn’t happened for 10 years (if ever!). So how do they decide to buy […]
“My Phone is My Life” – Smartphones mean smarter marketing is needed
by Tony Vidler Today’s professionals know it because we are them: Our smartphone is our life. Is our marketing smart enough in the smartphone world though? In little old New Zealand alone there are now more phones than humans, and 70% of the humans are using smartphones. In fact they are using […]