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Professional Positioning Powers Elite Performance
by Tony Vidler        The elite performance achieved by some financial advisers seems to come down to them being better at positioning themselves professionally than average advisers are.   That positioning really pays off too: various surveys suggest that they get up to 2.5 X MORE business from new clients than average advisers.  And to […]
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How To Get Clients Choosing You
by Tony Vidler        You need to get clients choosing you over the other adviser or you’re dead in the water, right?  Often you don’t even know that they were comparing advisers until it is too late and the choice has been made.  That happens to all of us in our careers.  Once that choice […]
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creating a USP for financial advisors
Identifying your uniqueness as an Adviser
by Tony Vidler        Your fingerprint is a unique identifier.  Nobody else has the same one as you.  Your uniqueness extends beyond having a separately identifiable set of finger prints though.   Yet so many professionals struggle to identify their uniqueness and present that to the market.   To create truly effective personal marketing in […]
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Powerful marketing uses this word…
by Tony Vidler        Powerful marketing uses powerful words, and there is no word more powerful in marketing professional advice than this one.  It is: “Guarantee“   How can we tap into the power of providing a guarantee in professional services, especially in these increasingly litigious and compliance-focussed times?   We can use it by […]
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Valuing the TIME you save for clients
by Tony Vidler        Valuing time is something we all do…or know we should do.  And one of the most valuable things that financial advisers do for clients is to save the clients own time.   How powerful would it be to quantify that in dollar terms for a client?   Everyone knows the maxim […]
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Why should they choose you?
by Tony Vidler          If you want ideal prospects to choose you over any number of other highly qualified professional advisers then you must have the ability to succinctly articulate what makes working with you special.  Why should they choose you?     This is often referred to as having a “Unique Selling Proposition”, or […]
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practical-financial-planning
Describe Your Advice Services In Practical Terms To Get More Buy-In
by Tony Vidler        Advice should, almost by definition, be “practical”.  Your advice services should be practical in that can be applied in the real world to achieve real differences, and any advice in any of your areas of expertise should be a clear course of action that a client can use to achieve a […]
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Innovate to Differentiate (it CAN be done by professional services firms)
by Tony Vidler        One great way to differentiate is to innovate.  You do not HAVE to innovate to differentiate of course, but innovation definitely leads to differentiation. There is a perception that in order to innovate one must receive a flash of inspiration.  A blindingly brilliant epiphany-like moment.   Sometimes that happens.  More often […]
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Be like the Private Banker in order to become invaluable
by Tony Vidler          To become invaluable, emulate “the Private Bankers” when it comes to combatting the multiple pressure points of rising consumer expectations, technology-driven and cost-focussed solutions, and the trend for “self management” in all things by clients.   I had the pleasure of spending a little time with Dr Phillip M. Randall a […]
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get-attention
8 Seconds to Get – or Lose – Your Prospect. Maybe less.
by Tony Vidler        You will get or lose your prospect – your potential future client – in just 8 seconds….well, actually it is a lot less than that.  The clock is ticking…and a lot faster than you realise.   In reality you have 3 seconds or less to get them to engage with you and […]
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