by Tony Vidler
I believe that a well crafted and well articulated Value Proposition is the key component in any good marketing strategy. Even though it is the most important part of the entire marketing message, it is not the first thing however…
To craft a great marketing message for your business there are three essentials and the value proposition is the second of them. The problem for many professionals is that all the effort goes into trying to create a great value proposition, and they ignore the other two elements – effectively undermining the impact and strength of the value proposition itself.
Positioning and messaging are the other two elements of great marketing, and in this quick video we explore how the 3 components need to work together.
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