Powerful marketing uses this word…
Quick Tips Videos & Sales & Marketing for Professional Services & Value Proposition

Powerful marketing uses this word...

August 31, 2022

by Tony Vidler  CFP logo   CLU logo  ChFC logo

Powerful marketing uses powerful words, and there is no word more powerful in marketing professional advice than this one.  It is:

Guarantee

 

How can we tap into the power of providing a guarantee in professional services, especially in these increasingly litigious and compliance-focussed times?

 

We can use it by understanding the fears of prospective customers and then addressing them in advance. We can’t guarantee product or market performance, but we can guarantee many other things that clients want.

 

In this quick tips video we discuss how professional services can tap into the most powerful word in marketing, and use it as a way of removing barriers to engagement – or helping more prospective clients to choose you!

 

Watch the video to learn more…

You might also be interested in this related article:
Differentiate By Building A Strong Promise
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