by Tony Vidler       

“How often should I send emails?” is the perpetual question asked by professionals who are beginning to build an engagement marketing system or lifting their client communications and services standards.

The objective is to find that balance between being continually present, but without being a nuisance.

The bad news is that there is no absolute rule that is correct of course, as the right frequency depends enormously on your target market audience and what THEY feel is about right.  It’s not asbout what suits you after all….it is about what suits them.

Different audiences naturally have different preferences for the frequency which is optimal, but in this weeks video we discuss how to know when you’ve got it wrong – and why – and what to do about it…

Watch the video to learn more…

You might also be interested in this related article:

 An Advisers engagement marketing process might look something like this