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How Effective is Advertising For Lead Generation?
by Tony Vidler        Lead generation advertising is one of those things that every firm considers and is willing to do…but only if they are confident it will work.  And every firm has seen too much of it that doesn’t work to have confidence in spending big money on lead generation advertising. Yet, there is […]
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get-attention
8 Seconds to Get – or Lose – Your Prospect. Maybe less.
by Tony Vidler        You will get or lose your prospect – your potential future client – in just 8 seconds….well, actually it is a lot less than that.  The clock is ticking…and a lot faster than you realise.   In reality you have 3 seconds or less to get them to engage with you and […]
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marketing-fail
5 Big Reasons Why Marketing Campaigns Fail
by Tony Vidler        We learn as we go in professional services, and that is especially true when it comes to analysing why marketing campaigns “fail”. To be fair, few of us are trained in marketing at all so we do have to figure it out as we go along, and there is a lot of […]
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effective-advertising-campaign
The 5 Steps To An Effective Advertising Campaign
by Tony Vidler          To create an effective advertising campaign – one that gets you the results you wanted to begin with – there are 5 steps.  Many professional services firms miss at least a couple of them, and inevitably are disappointed with the results of their advertising efforts.   That is not surprising […]
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Create Effective Advertising By Starting With These 2 Things
by Tony Vidler        At some point every adviser struggles to create effective advertising. It’s not our coe skill of course, but typically the “struggle” is because 2 really big things are overlooked…   Why are you doing it in the first place? Who are you doing it to attract?   All the hard work […]
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Why advertising doesn’t work sometimes
by Tony Vidler        At some point most professionals consider using advertising as a means of lead generation, and usually it doesn’t work quite as well as they hoped. There are a few things to get right when it comes to creating advertising which generates the results you hoped for but the most obvious reason […]
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