by Tony Vidler
It is difficult to work out how much of your expertise or know-how you should give away for free isn’t it?
Most professionals give away free hours as part of their marketing to try and engage new clients, and in some professions even give away entire services which have become commoditized, such as lawyers offering “free wills”. And during those “free” hours most advisers give away a LOT of know-how.
But with SEO being largely driven by the internets’ voracious appetite for fresh content, and therefore search being a critical element of simply getting found and taken seriously by prospective clients, there is no doubt that professionals have to put at least some of their know-how out into the public domain in order to be credible before they even get to giving away time.
But where is the line? How to do this without giving away all of your valuable expertise and skill?
It is helpful to categorise what you know into 3 core areas in your mind, and one of those areas can be given away as promotional material. One can be kept to begin the new client engagement process, and one is absolutely high value work which should attract premium pricing, as we discuss in this weeks quick video…
Watch the video to learn more…