by Tony Vidler
The biggest social media platform on the planet – everyone is there. So how best to engage with all these potential Facebook company page fans who just might one day become clients, or at the very least become advocates?
Professional services firms seem to struggle more than most other businesses in this respect. It IS a challenge too: we have no tangible products to put on display….relatively unexciting technical expertise (it’s useful and helps create or preserve wealth, but it just isn’t exciting!)….everyone dressed in suits and ties and swishing acronyms and jargon about the place….there is a real sameness in professional services that can make Facebook marketing largely ineffective a lot of the time due to blandness.
But it doesn’t have to be that way.
Facebook can be a superbly effective way of building and engaging with a pool of potential future clients for professionals, but you have to change your tone and style and positioning a little on Facebook if you are to be effective at doing that.
In this weeks quick tip video we discuss how you have to adapt to the Facebook audience (and why they are different), and how to go about engaging more effectively…
Watch the video to learn more…