by Tony Vidler 
Many financial advisers would like to become a recognised expert in a particular area, and for many of them this is a genuine opportunity which they should pursue.
The competency, depth of knowledge or mastery of subject, and professionalism are all there more often than not. They are already actually experts in something. But they are not recognised as being experts.
The problem for the general practitioner who has the credentials for being a recognised expert is that they often lack the positioning. So the prospective clients who are looking for that expertise don’t know that you are a leader in that particular area. You have the expertise, but are not recognised as an expert.
Becoming recognised as an expert does take a little work of course – it doesn’t happen in 5 days – but the steps to make the transition are not that complicated. In fact there are basically just 3 steps to getting there, which we explain in detail in this weeks quick tips video…
Watch the video to learn more…
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