Why Professionals struggle to get referrals
Sales & Marketing for Professional Services

Why Professionals struggle to get referrals

September 13, 2013

By Tony Vidler

A fascinating piece of research provides insight into why professional services firms struggle with obtaining referrals.

They do not have a system for doing so.

A system of course would ensure that there is a regular process for ensuring the market is aware of the desire for positive introductions, and method of ensuring that referral sources are recognised appropriately, a method of capturing the necessary information, and so on.

A systematic approach to the business of obtaining the right word-of-mouth promotion is necessary if you want well qualified and favourable introductions to prospective clients.

Have a look at the summary below and see if there are areas where you could improve your system, and generate more referrals.

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