by Tony Vidler
One of most powerful marketing tools appears to be one of the least used in professional services.
I’ve been poor myself at taking advantage of the power of Case Studies. Most of us seem to be…so I console myself that I am not alone – but I have been thinking about them a lot recently after seeing a couple of firms using them well.
There is no doubt though that they are powerful, and they move ideal prospective clients towards taking action with your firm. The few firms that I do know who use case studies do fabulously well in terms of engaging with prospective clients and initiating meaningful conversations, which lead to a high proportion of new business enquiries.
In this weeks quick video we have a look at why they are so powerful, and make the case for more professionals to consider using case studies in their marketing mix…
…watch the video to learn more about each of these key points…0