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adviser-value
What Problems Do You Solve?
by Tony Vidler        In the struggle for professionals to define a value proposition asking “What problems do we solve?”  is probably the best place to begin. It is a simple question for sure, but it cuts to the chase.  It helps us zero in on what it is we actually achieve for clients.  We can […]
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client-value
WHERE do you add value?
by Tony Vidler        In the continual search for differentiation strategies and creating a strong sense of “value received” by clients one of the ways to think about how to stand out is to consider where you choose to try and add value in the prospects buying path.   There are a number of fairly […]
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creating-a-value-proposition
Is Your Value Proposition Consistent With Your Strategy?
by Tony Vidler        Two areas advisers wrestle with forever seem to be creating a value proposition and creating a strategy.  There is a way of  helping to define both in broad terms quickly, and that carries the massive advantage of ensuring that the two are aligned.  Your value proposition should reinforce where you are […]
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Make your professional designations mean something to clients
by Tony Vidler        Why aren’t more financial advisers using their professional designations and qualifications better? There is no doubt that there has been an increasing proportion of advisers pursuing professional designations, and an increasing number of niche choices in doing so, and there are more advisers with more acronyms than ever before.   Do […]
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The 4 Key Levers That Create Great Capital Value For An Advisory Firm
by Tony Vidler        Creating great capital value for a professional services firm is usually one of the owners primary objectives as they more often than not see their business value as a critical part of their own financial independence.   Building a profitable business is obviously essential, and it is a more valuable profitable […]
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differentiate
Dependability: Is it a differentiator?
by Tony Vidler        While talking to a very experienced and successful adviser I asked him what he put his phenomenal success down to.   He said: “I am dependable”. As simple as that…a 40 year record of happy clients and success in financial services is summed up.   He doesn’t claim to be the […]
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do-you-know-your-customer
Re-think what you THINK you know about clients
by Tony Vidler        Is it time for financial advisers to re-think what they think they know about clients?   Insurance is sold, it isn’t bought, right?   People don’t value advice, right?   Really?   I know from personal experience – both as an adviser and a coach working with advisers – that clients […]
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5 easy ideas to get a BIG Practice performance difference
by Tony Vidler        Into a new financial year and many advisers are wondering how to make a big practice performance difference without incurring significant extra costs or making dramatic changes after such a tumultuous last year or so.  The good news is that it is amazing how some really simple and relatively small things […]
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What Value Is A Practice?
by Tony Vidler        Given some of the trends in financial services there must be serious questions about how to accurately value a practice of a financial adviser.   The short answer to what is an accurate value of any practice will of course always be “whatever a buyer is willing to pay, and which you […]
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valuing advice
Properly Valuing Financial Advice
by Tony Vidler        When it comes to valuing your advice to clients what is a “fair” rate or price?  $100 per hour seems pretty cheap for any professional – plumbers cost more than that, right? But what about $1,000 per hour? That’s not actually a bad rate if someone can create $5,000 of value […]
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