strategy marketing Archives - Page 10 of 13

Give Publicity To Get Some Good Publicity

by Tony Vidler An excellent way to get some positive publicity and generate more “word of mouth” advertising for your business is to give some good publicity to other businesses. That may sound a little strange…counter-intuitive even…but the priniciple of reciprocity is a powerful thing. Pretty much everyone in professional services has clients […]

How do you create an “Act Now” mindset with clients?

by Tony Vidler One of the ongoing challenge in marketing professional services is simply getting people to “act now”. We have to overcome their lack of urgency. Our service will still be there tomorrow, right? And usually the need to be addressed is a future need, and maybe well into the future….so there is […]

Don’t rush to go “The Extra Mile” in client service just yet…

by Tony Vidler Go the extra mile and clients will love you, right? Maybe not. While I would be the first to say that an area of opportunity for professional services firms to excel in comparison to their competitors is in “providing service”…the answer to getting to more clients on the “satisfied” […]

You Need Your Own Tight 5 For Long Term Success

by Tony Vidler When it comes to building an audience of influencers, advocates, raving fans and interested spectators, it all begins with having your own Tight 5. If you follow rugby you probably got it straight away, but if you don’t follow rugby then this analogy will seem wierd, so humour me for a moment […]

How to protect your brand and reputation on social media

by Tony Vidler You would think professionals would take more care of their reputation. I mean it is their livelihood, right? You’d also think that professionals using social media would set themselves some guidelines on what stuff they will and won’t allow to have atached to their reputation…but nope. Confusion about what one should […]

Why we get price resistance

by Tony Vidler Whether we like it or not there is nearly always price resistance in delivering financial advice, and how we present our service is a large part of that problem. It doesn’t have to be…we just need to think through the differences between “what we say” and “what they hear”. I often […]

Are you offering Advice clients Fast Food or Fine Dining?

by Tony Vidler Many advisers are unsure about what they offer advice clients – cheap and cheerful advice on the fly, or a superb planning experience. Both do the job, albeit in different ways. But offering fast food at silver service prices is a business model that will struggle…and that’s what happens when there […]

Your Reputation IS Your Personal Brand – and it is what matters most

by Tony Vidler For most advisers the only brand that truly matters is, or should be, their personal brand. Not the corporate brand, or licensees brand, or dealer group or avourite financial insititutions…YOUR brand. And when it comes to your personal brand, reputation is everything really. A lot of professionals get their branding […]

Change Is The New Normal For Financial Advisers

by Tony Vidler Financial Advice is not going through some changes; constant change is the new normal. Whatever regulatory stuff you are going through now in your particular jurisdiction will not be an end to it. It will be ongoing. More importantly though, regulatory change is not the BIG change which will become the constant […]

Commission-Based Life & Health Advisers Need To Get Moving

by Tony Vidler There is clearly a mood afoot for various industry stakeholders to see up-front commissions reduce in size in a number of financial products, particularly in life and health insurance products. It will become a self-fulfilling prophecy of course, as the more it gets debated the greater the acceptance of the inevitability. […]

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