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Innovation, not originality, is the key to better business.
by Tony Vidler        Everyone wants to grow their business, and everyone is looking for new ideas to do it.  But nearly everyone wants the magical original idea that nobody else has ever thought of before, that will guarantee results quickly.   Innovation is by definition original, but originality is not necessarily the same as […]
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social media for financial advisors
THE secret marketing opportunity few Advisers use
by Tony Vidler        The marketing opportunity for financial advisers in using social networks still seems to be immense despite social media being a well entrenched part of our daily lives.    I continually see reports and articles suggesting that despite personal use of social media the market penetration of various social media networks by […]
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merge-in-acquisition
Is Acquisition – or Merger – Worth It?
by Tony Vidler         Many firms facing increased overheads and infrastructure costs in the next few years are considering acquisition or merger strategies as a survival or growth strategy.   Generally there appears to be  5 main reasons that advisers suggest as their reasons for acquisition of another business.  They are:    1.  Get new […]
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Penny-Pinching In IT Is Madness
by Tony Vidler        Professionals keep getting their fingers caught in the trap of “penny pinching”, especially in IT. This is especially crazy when the IT is protecting the IP.   We know that there are many many areas where cheap actually becomes  expensive in the long-run, and nowhere is this more true in my […]
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join-work-with-client
How to make joint client work fair
by Tony Vidler        More and more advisers within practices are doing joint client work and many practices still haven’t figured out a way to fairly apportion the responsibilities or revenue for long term success in the joint client work model.   Everyone begins with great intent and all focus is on doing the best […]
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Focus on what matters most to succeed
by Tony Vidler        Focus.  It is one of the most noticeable differences between those who are successful, and those who are frustrated.  The ability to focus on what matters most is often what separates the two.   It is hardly surprising either given that it is definitely harder to be a successful financial adviser […]
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What your clients are REALLY worth to you
by Tony Vidler        How much do you really think a good client is really worth to you?   Most financial advisers will easily work through the basic formula of the average fee/sale per client multiplied by the number of transactions they have with you each year, and then multiplied by the number of years you […]
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The Strategic Evolution Of Advice Firms
by Tony Vidler        The evolution of advice firms into different service and revenue models is happening already of course, but the majority of financial advisory firms appear to still be trying to figure out what the next evolutionary step might be. There’s a classic cartoon that shows the way forward for those advice firms when […]
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Which Clients To Keep; Which Ones To Fire
by Tony Vidler         More clients is good, right? But when you have plenty of clients on the books the question becomes which clients to keep. Or which ones to get rid of.  Actually, advisers should be constantly asking these questions regardless of how big their book of clients actually is.  They are not questions […]
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ideal-balanced-practice
Balancing Adviser Needs and Clients Wants
by Tony Vidler        The professional Financial Advisers’ needs matter as much as the Clients’ wants.  Consumer groups & regulators will probably disagree of course, but the ideal practice is one which surely achieves this balance isn’t it?  After all, practitioners are trying to earn a living and meet the wants and needs of their own […]
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