by Tony Vidler
One of the key things that all professionals struggle with is remaining relevant.
Amongst the most common questions that arise when marketing or client servicing is discussed for professional service firms is: “what do I say or write?”
You know what you know…and you know what you want to say….But the clients might want to know something entirely different….
Relevant information is the the really interesting information that fits neatly between what you know all about and want to talk about, and customers immediate areas of interest.
In this quick video we explain the concept of being relevant and how to obtain better engagement with your customers…