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text-marketing
1 Thing Connects With Consumers Better Than Everything Else
by Tony Vidler        If you really want to reach out and connect with consumers then it makes sense to look at using the communications method the overwhelming majority prefer: text messaging.   SMS. Text. Texting.  Call it what you will…study after study shows the effectiveness both in terms of the proportion of consumers who […]
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powerful-email-marketing
The powerful marketing tool that you use every day, but hardly use for marketing. But should!
by Tony Vidler        The most powerful marketing tool most professionals have is the one they use hundreds of times each day, but which they usually do not do any marketing with.   email.   Love it or loathe it, we all use it.  It is not going away anytime soon, and it is not about […]
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