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An easy way to get noticed in a busy world by Prospects
by Tony Vidler        You often have to do something different to cut through the market noise and get noticed by prospects. In the digital age it can be remarkably effective to go low-tech, and re-visit some of the old ways.  There is little doubt that very few people invest the time in creating and […]
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pre-approach-sales-letters
Are sales letters useful?
by Tony Vidler        A traditional marketing practice for financial advisers has been sending “pre-approach” sales letters to prospective clients.  It seems that very few still do it, and yet I wonder if they are worthwhile in todays world?  There is no doubt that most prospective customers are not exactly waiting around hoping a piece […]
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