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buying a financial planning business
What you need to know if you’re going to buy to grow
by Tony Vidler        As many advice businesses reach maturity it is common to consider whether they should “buy to grow”.  Should they buy another practice, or more commonly, should just buy a book of business from another practice.     The typical reasons suggested for wanting to grow through acquisition are: 1.  Get new […]
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A financial advisers best weapon: The Meeting Agenda
by Tony Vidler        One of the most powerful weapons in an advisers armory is the Client Meeting Agenda. Yet, so few use them regularly….   The client meeting agenda sets up the entire professional relationship – not just the next hour or so that you happen to be with a client. In addition;   […]
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Simplicity REQUIRES Sophistication
by Tony Vidler        One of the most popular articles I have written was a short piece on the necessity for reducing Statements of Advice in size.   It seems the message to reduce the complexity – to stop producing documents for a courtroom rather than a client – hit a collective nerve.   In […]
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Give clients the Red Carpet. (But only a small one!)
by Tony Vidler        What is more effective: running a client seminar with 100 guests, or running 5 client events of only a dozen or so at a time?   Research suggests that the best financial advisers tend to run smaller and more intimate client appreciation events, and do them regularly.   The best advisers […]
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goldmine-in-practice
How Big Is The Goldmine WITHIN An Advisers’ Practice?
by Tony Vidler        Just how much opportunity is sitting inside the typical adviser practice?  How much new business is waiting inside that existing database?   It Is Usually A Goldmine.   A report from a couple of  years ago highlights the point: A lot of clients do not give advisers all their investable funds. […]
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paid-advice
How To Get Paid For Every Advice Step
by Tony Vidler        Here’s a simple strategy for getting paid fairly for the advice you give….and I mean getting paid for ALL the advice you give…every step of the way.   There are broadly three possible parts to any client work: 1.  Planning 2.  Implementing, or “putting in place” any planning recommendations 3.  Ongoing […]
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niche-marketing
How to find your Niche
by Tony Vidler        Knowing and working exclusively in your niche is nirvana for most professionals.     Your niche is that absolute sweet spot where what you are fabulous at overlaps with what you love doing, and it is something that other people value and will pay you for.   It is not a simple […]
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Why do people buy anything?
by Tony Vidler        When it comes to advising clients to change course or do something new we should remember the reasons why people buy anything, including “advice”.  If we want our advice to be effective (and lead the client to do something better than they are currently doing) then it is best to make […]
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simplifying statements of advice
Written Advice: Should it be Clear? or Concise? Or Effective?
by Tony Vidler        When it comes to communicating our advice to clients we are guided by the words used by the regulators, or law, to guide us in how that should be framed or delivered.   Or we think we do.   The written advice, be it financial plans or Statements Of Advice being […]
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merge-in-acquisition
Is Acquisition – or Merger – Worth It?
by Tony Vidler         Many firms facing increased overheads and infrastructure costs in the next few years are considering acquisition or merger strategies as a survival or growth strategy.   Generally there appears to be  5 main reasons that advisers suggest as their reasons for acquisition of another business.  They are:    1.  Get new […]
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