business strategy Archives - Page 3 of 3

Is Your Marketing Budget As Big As Your Dream?

by Tony Vidler Nobody likes a budget – even financial advisers don’t. But a marketing budget for your business is a good budget…it’s an investment in growth. Even well established advisory firms usually want growth as they usually want to do more business with higher value and more challenging client cases. For early stage […]

Getting Strategic Clarity Follows The Same Process As Giving Advice

by Tony Vidler The most important business-building step is having a well-defined strategy, yet strategy is one of the most misunderstood concepts in professional services. It is an area that many advisory firms struggle with, and frequently find themselves without any clearly defined strategy for how they will achieve their business objectives. That is […]

Investing Time In Your People Gives Great Returns

by Tony Vidler Professional advisers have never been under more time pressure than they are today, and of all the things they could be investing time in the one which is easiest to defer is investing time in people. Everything is else is more pressing and demanding than a practice leaders own people […]

How “personal” should your personal service be?

by Tony Vidler It is our livelihood in many respects, yet one of the vaguest phrases we use is “personal service”. What is a personal service is not necessarily the same as a personalised service, and what is personal to one client may not be deemed a personal service to another. So how […]

Big Wins Come From Being Decisive

by Tony Vidler Paralysis from analysis is generally an achilles heel of professional services it seems, and amidst all the change and carnage of financial advice simply being decisive can be a winning difference for practice owners. Indecision is prevalent at the moment, with the opaque nature of ongoing regulatory reform in many […]

“Uber”-ise to transform a good practice into a GREAT business

by Tony Vidler The million-dollar-question for financial advisers (literally!) is: “How do I go about leveraging a good professional practice into a great business that is worth heaps?” Answer: Uber-ise it. The inherent assumption in this question is that one already has a good professional practice, so let’s take that as […]

Looking beyond the obvious for strategic alliance partners

by Tony Vidler Great alliances with other businesses will enhance your brand and put you in front of more ideal prospects that you don’t have to find yourself. That is really the key benefit of having strategic alliance partners. There is a tendency however for most advisers to go after the same sort […]

The 1 Thing You Need To Actually Make Your Strategy Work For You

by Tony Vidler For most professional services firms today the strategic challenge of the moment is determining what the right strategy is that will work for the firm rather than making it work. But when you do settle on your strategy you then have to make it work – and that is a separate challenge. […]

That Tech Competitor Threat Is Really An Opportunity For Some Advisers

by Tony Vidler The robo-advice “threat” is an opportunity for entrepreneurial advisers…as is every other direct-to-consumer offering driven by fintechs. The more I think about it the more certain I am that some advisory firms will prosper from it…but I am just as sure that many will “fail” due to the competition. By “fail” […]

Innovation in delivering Financial Advice: Does it have to be this way?

by Tony Vidler “Innovation” and “delivering financial advice” do not usually go together for the majority in the industry. The way advice is delivered by tens of thousands of professionals tends to gravitate to the same methodology. There is safety hiding in the herd, right? Then the type of advice delivered by tens […]

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