Looking beyond the obvious for alliance partners
Marketing Ideas & Quick Tips Videos & Strategy

Looking beyond the obvious for alliance partners

September 28, 2016

by Tony Vidler  CFP logo   CLU logo  ChFC logo


Great alliances with other businesses will enhance your marketing and brand and put you in front of  more ideal prospects.  There is a tendency however for everyone to go after the same sort of alliances, and it is very helpful to look beyond the obvious as there are an enormous number of potential partner businesses beyond professional services providers who are providing services and products to your target market clients.


Of course that is not to say that other professional services firms are NOT good strategic alliance partners, as they often are.  So let’s not discount them entirely….but there are plenty of professional services businesses other than just accountants and lawyers right?


Then there are the left field options…the ones that are not obvious at all.  It comes down to you working out who else is targeting, or currently servicing, your ideal target market clients. We explore some of the ideas for looking beyond the obvious to find good strategic alliance partners in this weeks quick video…


Watch the video to learn more…

You might also be interested in this related article:

 How to go about creating the RIGHT Strategic Alliance
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