by Tony Vidler
Great alliances with other businesses will enhance your brand and put you in front of more ideal prospects that you don’t have to find yourself. That is really the key benefit of having strategic alliance partners.
There is a tendency however for most advisers to go after the same sort of alliances, and it is very helpful to look beyond the obvious “natural fit” businesses as there are an enormous number of complimentary businesses beyond other professional services providers. Put simply; there are a lot of other businesses who are providing services and products to your target market clients too. Think about how you can work in with them.
Of course other professional services firms are often good strategic alliance partners, so let’s not discount them entirely….but there are plenty of service businesses other than just accountants and lawyers whom your target market uses, right?
Then there are the left field options…the ones that are just not obvious at all perhaps as they are not even service providers – but your target market is buying products from them.
So let’s think about who else is targeting, or currently servicing, your ideal target market clients. In this weeks quick video we explore some of the ideas for looking beyond the obvious to find potential strategic alliance partners…
Watch the video to learn more…