adviser

The Top 20 Adviser Marketing Kitbag Essentials

January 22, 2021

It would be fair to say that adviser marketing is not a specialty subject for most advisers…they are usually great technicians and deliverers of financial advice and coaching, and they are usually great at selling…

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What to do when team members are under-performing

January 18, 2021

Inevitably there will be a time when one or some of your team are under-performing. Not under-performing to the point where the decision to terminate them is actually quite easy, but under-performing to the point…

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Fees For Advice: How to get paid every step of the way

January 13, 2021

If advice is valuable then it should be paid for. Getting paid fees for advice alone seems to be an issue as Financial Advisers often do not get paid what they should for the difference…

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Where to begin with creating a Value Proposition?

January 11, 2021

Creating a compelling Value Proposition is difficult, but if it is achieved it becomes central to a professional’s marketing. The Value Proposition is in effect your promise to your target market: “This is what I…

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A Great Adviser is, or should be, a Thought Leader

December 14, 2020

“Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and…

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Zero growth is your first revenue target

December 7, 2020

How’s this for an uplifting thought when thinking about the revenue target for your new production year: your first priority in terms of revenue production is to get back to where you are now. That’s…

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Sweat the small stuff: it is what we CAN control!

December 4, 2020

I keep hearing “don’t sweat the small stuff” and every single time I hear someone say it I think of work, and what we do, and automatically think “if we don’t sweat the small stuff…

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How to go about creating the RIGHT Strategic Alliance

December 2, 2020

A good strategic alliance or two can be the thing that makes success for a professional services firm. It can be a complete game changer. In fact it is so important to get right that…

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