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goldmine-in-practice
How Big Is The Goldmine WITHIN An Advisers’ Practice?
by Tony Vidler        Just how much opportunity is sitting inside the typical adviser practice?  How much new business is waiting inside that existing database?   It Is Usually A Goldmine.   A report from a couple of  years ago highlights the point: A lot of clients do not give advisers all their investable funds. […]
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facebook-prospecting
The Better Way To Advertise On Facebook
by Tony Vidler        If you want to reach retail prospects to turn into clients then Facebook can be a very effective audience-building tool, and there are a number of ways to go about creating that audience and getting engagement.  One of the methods is advertising on Facebook.   If that is a good option […]
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content-sharing-on-linkedin
How to share MultiMedia Content on LinkedIn
by Tony Vidler        Sharing great content on LinkedIn certainly helps in building a professional profile and to showcase your areas of expertise, and it is a very simple thing to do.   Most LinkedIn users who have done more than set up their basic profile have figured out how to share someone elses update […]
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your story
Be like George…share your story!
by Tony Vidler        Professionals should take a leaf out of George’s playbook and share their story.   Be like George.   Who is George?   He’s just a young man who is trying to get ahead in life and who took the initiative to get out and start marketing himself – and is doing […]
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smartphone means smarter marketing needed
“My Phone is My Life” – Smartphones mean smarter marketing is needed
by Tony Vidler        Today’s professionals know it because we are them: Our smartphone is our life.   Is our marketing smart enough in the smartphone world though?   In little old New Zealand alone there are now more phones than humans, and 70% of the humans are using smartphones.  In fact they are using […]
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constant referral set up
Set Yourself Up Properly For Constant Referrals
by Tony Vidler        To make sure you get constant referrals you need to have a process for making sure that ALL of the actions which go into generating a consistent stream of opportunities are happening ALL the time. It is a little like trying to play golf: there’s a heck of a lot that […]
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the prospecting process
Prospecting Today: It is a process, not a thing
by Tony Vidler        Prospecting today is a continual process, not a series of one off actions as it once was.     Eons ago when financial advisory work was essentially just a continual series of product sales the prospecting required to be successful was repetitive and continual, but each prospecting call was a one-time […]
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