by Tony Vidler
When we are meeting prospective clients – those who have not yet decided to engage us – we are still competing for their business.
There might not actually be another adviser in the competition, but there are all the other choices that we are competing with….do it themselves….find another adviser….do nothing….so what is the surefire way to shut down those other competitive choices and get the prospect to choose you?
“Fix a problem straight away.”
That immediately moves you into the realm of exceeding their expectations and creates a little “wow”.
In this quick video we discuss how to create that little “WOW” that makes the prospect choose you over the competition…
watch the video to learn more…0