Giving is good for business, so why not do it all year?

Giving is good for business, so why not do it all year?

December 5, 2025
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by Tony Vidler  CFP logo   CLU logo  ChFC logo

One of the things that is great about the Christmas holiday season is it becomes noticeable that many folk relax just a little bit more….they give others a bit more time and leeway…they become just a little more charitable….and of course there are the client gifts.  But it is the gifts of time and attention especially that people particularly cherish, and what makes that time of year special.

People get a bit more time and attention, and treated more nicely, and the effect is that they become nicer too it seems.

It only seems that way of course; the people were nice to begin with.  What changes in December is that people begin overtly trying.  They try to do more for, or spend more time with, others – their friends, family, the important clients and business relationships…so people become more “giving”.  They try to give more attention.  They try harder to think of others….and the result is that people around them like them all the more and everyone is uplifted.

Why does this have to just be a holiday season thing?

Giving is good for relationships.  Great relationships are good for business.  See where I’m going with this?

In this quick video we talk about the ways that giving some more of yourself can help build your business…

Watch the video to learn more…

You might also be interested in this related article:
Give Clients The Red Carpet Treatment

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