by Tony Vidler
Finally I’ve worked it out after years of wondering why a “Practice” is called a “Practice”.
I think it is because the business is mostly practicing to be a business. When a “practice” has made it everyone calls it “a firm”.
THE common denominator in a Practice appears to be that the Principle, or Principals collectively, are mostly running to stand still.
They are busy…they are working hard….but they are usually running on the spot and rarely really building a business which will live beyond themselves.
What stops them becoming something more than diligent busy practitioners though? There are some common denominators which seem to keep practices at the “just practicing to be a business” level.
There is absolutely nothing wrong of course with deliberately building a lifestyle business. If that was the intention and desire of the Principal, and that is what they have built, you can definitely call that a success.
For those who started out wanting to build a business that was something more though and who find themselves still in “practice” mode, your breakthrough to building a “firm” most likely will be in fixing one or more of these 10 areas.