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prospecting
How to use the business you DON’T want to do to get the business you DO want
by Tony Vidler        We all want to get more business, but we want to get the right sort of business for ourselves or our firm naturally.   Once you have figured out what sort of business it is you do want to get you have (by default) figured out the areas of advice that […]
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lead-generation
2 Things To Do For Social Media Lead Generation
by Tony Vidler        When it comes to using social media for lead generation it would appear that the majority of professionals still have reservations about the effectiveness of it as a marketing strategy.  Yet, everyone they know uses social to connect, research, engage and decide on future actions.   It is clear that consumers […]
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social-media-ROI
Forget the ROI of Social Media…
by Tony Vidler        While I am a fan of “measuring to manage well”, some things just can’t be measured accurately.  That’s why I believe we should forget what the ROI of social media is, in the conventional sense.   Here’s the metric that matters most when it comes to using social media for marketing: […]
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content-marketing
Tailoring: Making Your Content Fit Your Audience’ Desires
by Tony Vidler        One size does not fit all when it comes to content marketing: you need to make your content fit the audiences desires and moods.   As more professionals tap into the power of content marketing and create a presence on multiple social media channels and integrate those with other marketing tactics […]
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found-by-prospects-on-twitter
How to get found on Twitter by prospects
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you.   It is worth getting right too, because Twitter is full of prospects who are engaged.  That is one of the […]
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fill-the-funnel-with-twitter
Filling The Top Of The Funnel Through Twitter
by Tony Vidler        Loads of social media channels are great for business, but nothing fills the marketing funnel quickly quite like Twitter in my experience.   Everyone understands the “fill the funnel” concept of course, and the number one challenge for most professional services firms is getting the necessary volume of potential clients into […]
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take-a-look-at-twitter
Take a look at Twitter if you want new ideas
by Tony Vidler        Professionals still seem to be hesitant about Twitter, but it is well worth taking a look at Twitter if you are wanting new ideas for your business, or for content to use with your audience.   Whether those new ideas are about how to prospect or improve your marketing, or deep […]
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cold-calling-is-dead
Cold calling just ain’t social
by Tony Vidler        “Advisers are finding success using social sites to cull prospects, build their brand, communicate with clients and improve their referral network” according to a recent article by Liz Skinner. Apparently some 85% of advisers in the US are now actively using social media if the results of a survey of just […]
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social-media-friend-request
To Friend or Not-Friend With Clients on Social Media? Well, are you a Burkini or a Naturist?
by Tony Vidler        Connecting with clients on social media can lead to genuine friendships and closer relationships, which equals greater lifetime value of the client, right?  But then….it can kill professional client relationships too.   So what is the right thing to do when it comes to befriending clients on social channels?  Friend, or […]
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best-ideas-for-professionals
The Big Ticks: Best Stories For Professionals This Week
by Tony Vidler         Information, ideas, tips…the articles for professional advisers which I spotted this week that generate fresh thinking or a deeper understanding of issues are provided here as a quick readers digest for professionals who are looking ahead. These are the highlights from the week that you should stop and read, as they are […]
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