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Your Output Problem Is Usually Really An Input Problem
by Tony Vidler I like processes.  Financial advisers should like them too.   Why?   Processes produce predictable performance.  That is the entire point of them isn’t it?   A process is created in order to ensure that (as far as is possible in our crazy old world) a known outcome will be achieved when […]
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You are a professional? So what? That doesn’t mean I trust you.
by Tony Vidler As a consumer, a user of professional services myself, I’m tired of hearing from professionals that they should be trusted just because they are labelled professionals.   Recently, and for only about the zillionth time, I asked “the question” that I always ask professionals, and got “the answer” that I pretty much […]
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In Process there is Profit! (But you DO have to herd some cats to get there)
by Tony Vidler        The great news for anybody actually reading this post is that the headline already turned a bunch of your competitors off.   That word “process” is just deadly for so many advisers today that too many won’t have bothered reading beyond the word.   It has become associated simply with compliance, […]
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Trying To Promote Your Independence? Then don’t make this BIG mistake…
By Tony Vidler There is one really big mistake that many advisers who wish to be seen as fully independent make repeatedly.  By “independent”, I am not referring to a regulators interpretation of the word, but being an independent business which is not overtly aligned to one or product manufacturers. Running an independent business, and […]
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If you want prospects to "buy you", then dumb it down!
by Tony Vidler One of the best tips I can give anyone in professional services is “dumb it down- but don’t treat people like dummies“. There is a big difference between “dumbing it down” and treating people like dummies too.  The first is about simplifying the message in order to be effective, whereas the second […]
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Being There. Maybe that is what Advisers are not doing well.
by Tony Vidler I’ve just been reading through a very interesting piece of research that came out of the last census here in NZ, compiled by Statistics NZ, and it immediately highlighted some problems in our process as advisers that suggest we may be missing the mark with many consumers.   The key statistic that […]
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An Accurate Prediction on "Changes" for Financial Advisers
By Tony Vidler I was moved to dig out my copy of “Who Moved My Cheese” this week, and a quick review of it again made me think that it is a very handy reference guide for financial advisers the world over right now. This easy little read is all about the process and the […]
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What are you offering clients: Fast Food, or Fine Dining?
by Tony Vidler In the absence of a clear and compelling value proposition for a customer, planners will often struggle to obtain buy-in from prospective new clients. We name what seems to be an expensive fee, and in return we try to convince them of how magical – or predictable – our process is, and […]
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The Problem Is What We Say Is Not What They Hear
by Tony Vidler Whether we like it or not there is always price resistance in delivering financial advice, and how we present our service is a large part of that problem.  It doesn’t have to be…we just need to think through the differences between “what we say” and “what they hear”. I often hear planners […]
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Professional Development For Financial Advisers Requires More Than Academics
by Tony Vidler        One of the positive changes for financial advisers in this part of the world in the last year was a broadening of what can be considered Continuing Professional Development (CPD). Now, instead of solely focussing upon technical learning, we have a regime where authorised advisers have to map out their own […]
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