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Get Better Focus On YOUR Marketing Message
by Tony Vidler        Getting attention in an era of message bombardment is tough, but there are techniques that can help you get better focus on YOUR marketing message.  There is no doubt that professionals have to work that much harder to make valuable content stand out and get noticed. It is a challenge when we […]
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Get Writing To Leverage Your Brand
by Tony Vidler        Whether you realise it or not you have a brand, and ideally you want your brand to be attracting ideal clients. The problem with most prospecting and lead generation activities for most advisers and firms is that they aim at capturing one prospective client at a time.  There is no significant […]
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The Formula For Writing Winning Headlines
by Tony Vidler        Coming up with a winning headline or subject line is the first objective when writing for clients or prospects.  Anything else we have to say in the body of the message just doesn’t really matter if we can’t get their attention and engagement first.   Whether we are writing for a […]
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8 Reasons Financial Advisers Should Have A Blog
by Tony Vidler        Every financial adviser should have a blog by now…especially now when so many consumers have so many questions about money, and so much time to google them, and so many opinions to read that it is overwhelming.  Becoming a trusted voice online has probably never been easier for an adviser in […]
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