valuable

Who are your most valuable clients?

May 19, 2023

It may seem an obvious question however understanding who the most valuable clients are to a firm is not always as simple as it seems. There is often an innate understanding of who they are…

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Segmentation: Why not have everyone as “A” Clients?

May 15, 2023

Segmentation of clients in your database is sensible, and some sort of labelling to differentiate them is necessary. The idea behind segmenting clients into different categories is to introduce efficiency into a practice while recognising…

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valuable linkedin marketing

How to use your most valuable online real estate well!

November 18, 2020

The most valuable piece of online “real estate” any professional has today is their LinkedIn Summary section. It is searchable content, and there is LOADS of room to tell your story or compelling points of…

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