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Here is the closest thing you’ll get to a marketing “free lunch”
by Tony Vidler        Who doesn’t love free marketing?  This would have to be of the more valuable free marketing things you’ll ever find if you want to grow your business: Google Keyword Planner.   It is the closest thing there is to a “free lunch”. In fact it is probable the closest thing you’ll find […]
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How do you prepare clients to recommend you?
by Tony Vidler        Having clients recommend you remains the best marketing tactic there is, bar none. Despite plenty of research is telling us that our future clients are making buying decisions differently today, than say 5 years ago and despite the impact of online content and search many consumers still ask their friends and […]
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How to use LinkedIn Groups to build your audience
by Tony Vidler        LinkedIn Groups would have to be one of the easiest ways today for any professional to go about building an audience…or a community of like-minded folk.  And that is what we want our marketing to achieve if we want our business to grow, isn’t it?   It seems that what stops many […]
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Advisers should use Facebook – and think like clients when doing it
by Tony Vidler        Most Advisers using digital marketing today have Facebook as part of their marketing strategy, and I see most using it wrong in my view.   Facebook can be an immensely powerful element of your content marketing, or engagement marketing, if it is used well.   The key to using it effectively is […]
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The Continuous Cycle That Is Social Media Marketing
by Tony Vidler         Marketing via social media is a bit like riding a bike: you have to keep pedalling that cycle or the lack of momentum will make it fall over. Many professionals beginning with social media as part of their marketing mix fail to recognise that continual movement is a critical part of making […]
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3 Reasons Why Professionals Should Be Using Twitter
by Tony Vidler        It seems to be one of the least understood social media channels in the professional services world, and barely (or poorly?) used by many.   For any professional looking to build an audience and a personal brand centred on being an authority, or expert, in a particular area it is a […]
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4 Reasons Why Social Media Marketing Sucks
by Tony Vidler        I keep hearing that social media marketing sucks for professional services .  Mostly that comes from the people in professional services who are trying to market themselves using social media, so they should know if a particular type of marketing sucks or not.   If it isn’t working it must suck, […]
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Finding the line on Facebook For Business
by Tony Vidler        I have been asked quite a bit recently about where one draws the line when using Facebook for business purposes, and I think there is a pretty simple formula really:   Show yourself, but don’t show off.   The thing to remember about using Facebook for business purposes is the desire […]
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How to get found on Twitter by prospects
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you.   It is worth getting right too, because Twitter is full of prospects who are engaged.  That is one of the […]
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Filling The Top Of The Funnel Through Twitter
by Tony Vidler        Loads of social media channels are great for business, but nothing fills the marketing funnel quickly quite like Twitter in my experience.   Everyone understands the “fill the funnel” concept of course, and the number one challenge for most professional services firms is getting the necessary volume of potential clients into […]
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