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3 Reasons Why Professionals Should Be Using Twitter
by Tony Vidler        It seems to be one of the least understood social media channels in the professional services world, and barely (or poorly?) used by many.   For any professional looking to build an audience and a personal brand centred on being an authority, or expert, in a particular area it is a […]
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social-media-marketing
4 Reasons Why Social Media Marketing Sucks
by Tony Vidler        I keep hearing that social media marketing sucks for professional services .  Mostly that comes from the people in professional services who are trying to market themselves using social media, so they should know if a particular type of marketing sucks or not.   If it isn’t working it must suck, […]
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using-facebook-for-business
Finding the line on Facebook For Business
by Tony Vidler        I have been asked quite a bit recently about where one draws the line when using Facebook for business purposes, and I think there is a pretty simple formula really:   Show yourself, but don’t show off.   The thing to remember about using Facebook for business purposes is the desire […]
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found-by-prospects-on-twitter
How to get found on Twitter by prospects
by Tony Vidler        Twitter is crowded and noisy and it can be difficult to get found by your prospects…but there ARE a few things you can do that will help them find you.   It is worth getting right too, because Twitter is full of prospects who are engaged.  That is one of the […]
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fill-the-funnel-with-twitter
Filling The Top Of The Funnel Through Twitter
by Tony Vidler        Loads of social media channels are great for business, but nothing fills the marketing funnel quickly quite like Twitter in my experience.   Everyone understands the “fill the funnel” concept of course, and the number one challenge for most professional services firms is getting the necessary volume of potential clients into […]
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cold-calling-is-dead
Cold calling just ain’t social
by Tony Vidler        “Advisers are finding success using social sites to cull prospects, build their brand, communicate with clients and improve their referral network” according to a recent article by Liz Skinner. Apparently some 85% of advisers in the US are now actively using social media if the results of a survey of just […]
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social-media-friend-request
To Friend or Not-Friend With Clients on Social Media? Well, are you a Burkini or a Naturist?
by Tony Vidler        Connecting with clients on social media can lead to genuine friendships and closer relationships, which equals greater lifetime value of the client, right?  But then….it can kill professional client relationships too.   So what is the right thing to do when it comes to befriending clients on social channels?  Friend, or […]
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get noticed by your prospect
5 EASY Ways To Use Social Media To Get Noticed By Your Prospect
by Tony Vidler        Advisers keep saying that they struggle to get noticed by their ideal prospects. Advisers also keep saying that they can’t see the point of social media.   Uhhhmmm….maybe the thing they can’t see the point of is the very thing that will fix the other thing?     Let’s say you […]
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This is the secret to getting customers enthused when our products are boring
by Tony Vidler        How can we create or transfer enthusiasm to a customer when: Our products are as boring as the boring-est thing ever. The Value that customers receive from financial services products could be years and years and years away….if “physical value” actually ever turns up at all.    That sort of makes good […]
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How do you prepare clients to recommend you?
by Tony Vidler        Plenty of research is telling us that our future clients are making buying decisions differently today, than say 5 years ago.  Yet despite the impact of online content and search many consumers still ask their friends and family for recommendations.   How do we prepare our existing clients for that moment […]
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