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Which would you rather be: a Brilliant Technician, and bored, or the Orchestrator running the show?
by Tony Vidler        Professional development is all the rage…the regulators and the professional associations and training providers in the compliance space are all putting it top of mind continuously.  And virtually all of them have an extremely narrow focus when it comes to the concept of developing a professional.   Virtually no emphasis upon […]
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Work out where the real money is in your book of business
by Tony Vidler        Let’s talk about one of those elephant in the room things: not all clients are equal for a professional service firm. As human beings they might all be equal, but as clients they are not.   Each client relationship has a commercial value….and a commercial cost.  Each therefore has varying profitability, […]
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Could Advisers Be DRIVING Revenue To Online Providers?
by Tony Vidler        I do keep wondering if advisers realise how much revenue is waiting to be unlocked by them inside their existing business?   A little while ago I was talking with a business that provides outsourced client servicing solutions and they provided me with some of their data from working with financial […]
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10 Mistakes That Advice Businesses Keep Making
by Tony Vidler        So many advisory firms do not realise their potential, and the top mistakes which hold them back are more often than not nothing to with their ability to be great advisers. They tend to fall into the category of being basic commercial mistakes.   So the main mistakes that advice businesses […]
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A Good Financial Adviser MUST Consider Risk Management
by Tony Vidler         Financial planners and professional advisers who do not tackle risk management issues thoroughly for clients do the clients a disservice.   Perhaps that is a little challenging to some of todays professionals, however too many advisers seem to struggle with positioning risk management in their suite of services to clients.  It seems […]
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advisor-risk-tolerance
What is YOUR Risk Tolerance as an Adviser?
by Tony Vidler        Asking financial advisers what THEIR risk tolerance is seems odd to many at first glance.  However, when contemplating what changes should be made in response to more regulatory reform this is the NEXT question which should be addressed after answering the “what do the new rules say I have to do?” question. […]
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Your brilliance doesn't matter much, but who you know does.
by Tony Vidler There’s too much emphasis now placed upon “what you know“. I know…I know…heresy!  I shall probably be crucified after a public flogging for saying it out loud…. But here’s a radical thought: most professional advisers today actually know enough.  So enough already with the emphasis upon “knowing more and more” technical stuff. […]
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Get more clients than you could imagine, with a simple system from the worlds greatest ever salesman
by Tony Vidler        According to the Guiness Book Of World Records the greatest salesman in the world was Joe Girard.   Joe sold cars…an incredible 13,001 cars sold in his career.  One at a time…working “retail” with high priced items.  And selling the same things, at the same price, as a heck of a […]
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HOW are you planning to differentiate and stand out?
by Tony Vidler I remembering reading way back in one of the academic tomes on marketing that there were 5 attributes to any commercial transaction: 1.  Price 2. Product 3. Access 4. Service 5. Experience Very few businesses can build a reputation, or successfully execute a marketing strategy which achieves dominance, in more than one […]
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Would you rather train as a sprinter, or as a decathlete?
by Tony Vidler Generalist or specialist?  This is an ongoing dilemma for many professionals – and there is a widely held belief that the specialist is harder to do. But is it really? Let’s look outside the world of professional services and into the highly competitive, no-room-for-mistakes, world of the Olympic athlete and consider what […]
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