prospect pitching

qualifying-a-prospect

Is that Prospect really a prospect?

August 12, 2025

How do you know if a lead is a real prospect or if they are just yanking your chain? We’ve all had the prospects who seem to be engaged but turn out to be complete…

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prospecting

Which Prospects Are Worth YOUR Time?

June 27, 2025

The way prospects engage with professionals has changed, and it is logical for us to change how we engage with prospects also. In the old days we qualified prospects on the basis of a clearly…

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Pitching Your Marketing To The Target Client’s Buying Journey

December 10, 2024

Most of your target market today go on a “buying journey”. That means they largely control what and when they will buy our products and services…and it is rarely a snap decision made the same…

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How to get your prospects attention…and keep it.

February 8, 2023

Sad but true apparently: The average Goldfish has a greater attention span than the average human reader. That presents a bit of a challenge when it comes to us getting prospects’ attention and then holding…

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get-attention

8 Seconds to Get – or Lose – Your Prospect. Maybe less.

March 25, 2022

You will get or lose your prospect – your potential future client – in just 8 seconds….well, actually it is a lot less than that. The clock is ticking…and a lot faster than you realise.…

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poor-prospect

7 Warning Signs That The Prospect Is Wrong For You

February 2, 2022

No matter how hard you try to get it right, sometimes the prospect is wrong for you. You are wasting your time and would be best to just cut your losses and move on quickly.…

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telephone track closing

Getting attention & positive engagement on the phone

March 17, 2021

There is some methodology to getting a listeners attention and positive engagement on the telephone…it isn’t just good luck! Of course, there is structure and methodology in building effective and entire telephone track. It should…

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financial planning process for prospects

Show Prospects Your Advice Planning Process To Get CLIENTS

February 12, 2021

The Challenge: Getting prospects to buy into your financial advice planning process. The Solution: Show them HOW the process works before asking them to commit. The keywords there are “show” and “how“….and it is because…

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