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How to get more eyeballs on your Call-To-Action
by Tony Vidler        Getting prospective customers to move from content engagement to your call-to-action is a critical step in improving qualified leads, and conversions of them to clients.  One of the things I love about technology today is that there are always new applications helping you to improve your sales and marketing efforts in this […]
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The Formula For Positioning Yourself For Ideal Clients
by Tony Vidler        “Poor positioning of yourself and what you can achieve for your ideal clients is the number 1 reason for ideal business opportunities not coming to you….”   Many professionals experience the frustration of good clients doing good business elsewhere, or ideal prospective clients not being referred and ultimately doing their business […]
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If you’re converting only 1 in 10 prospects you have a problem
by Tony Vidler        There was a time when converting 10% of your prospects was the path to career success as a financial adviser.  Hard to believe perhaps, but true.  Everyone starting in a sales role was told to just “see the people, see the people, see the people!”? The expectation was that our fame and fortune […]
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How to convert 70% of your opportunities instead of 30%
by Tony Vidler        Imagine the difference to your business if you were able to convert twice as many opportunities.  You spend the same money and effort  but get twice as many sales as a result…it would add a bit to your bottom line wouldn’t it?   The decades old strategy of crunching through the numbers […]
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