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Could Advisers Be DRIVING Revenue To Online Providers?
by Tony Vidler        I do keep wondering if advisers realise how much revenue is waiting to be unlocked by them inside their existing business?   A little while ago I was talking with a business that provides outsourced client servicing solutions and they provided me with some of their data from working with financial […]
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10 Mistakes That Advice Businesses Keep Making
by Tony Vidler        So many advisory firms do not realise their potential, and the top mistakes which hold them back are more often than not nothing to with their ability to be great advisers. They tend to fall into the category of being basic commercial mistakes.   So the main mistakes that advice businesses […]
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The Strategic Approach To Practice Development
by Tony Vidler        For any professional services business to realise it’s full potential the owner must take a strategic approach to the development of the practice.  In doing so there are 3 general areas of the firm which drive growth and value of the business, and each of those has some sub-sections.   The […]
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A Good Financial Adviser MUST Consider Risk Management
by Tony Vidler         Financial planners and professional advisers who do not tackle risk management issues thoroughly for clients do the clients a disservice.   Perhaps that is a little challenging to some of todays professionals, however too many advisers seem to struggle with positioning risk management in their suite of services to clients.  It seems […]
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churn or twisting of business
Churning of business: Right? or Always Wrong?
By Tony Vidler, CFP CLU ChFC Churning is a topic guaranteed to generated heated debate.  At one extreme there are advisers whose entire business seems to exist by churning anything and everything that they can get their hands on…regardless of consequences to the consumer.  At the other extreme are advisers who refuse to replace any […]
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Your brilliance doesn't matter much, but who you know does.
by Tony Vidler There’s too much emphasis now placed upon “what you know“. I know…I know…heresy!  I shall probably be crucified after a public flogging for saying it out loud…. But here’s a radical thought: most professional advisers today actually know enough.  So enough already with the emphasis upon “knowing more and more” technical stuff. […]
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Get more clients than you could imagine, with a simple system from the worlds greatest ever salesman
by Tony Vidler        According to the Guiness Book Of World Records the greatest salesman in the world was Joe Girard.   Joe sold cars…an incredible 13,001 cars sold in his career.  One at a time…working “retail” with high priced items.  And selling the same things, at the same price, as a heck of a […]
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HOW are you planning to differentiate and stand out?
by Tony Vidler I remembering reading way back in one of the academic tomes on marketing that there were 5 attributes to any commercial transaction: 1.  Price 2. Product 3. Access 4. Service 5. Experience Very few businesses can build a reputation, or successfully execute a marketing strategy which achieves dominance, in more than one […]
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Would you rather train as a sprinter, or as a decathlete?
by Tony Vidler Generalist or specialist?  This is an ongoing dilemma for many professionals – and there is a widely held belief that the specialist is harder to do. But is it really? Let’s look outside the world of professional services and into the highly competitive, no-room-for-mistakes, world of the Olympic athlete and consider what […]
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Zero growth is the first revenue target
by Tony Vidler How’s this for an uplifting thought:  Each year your first priority in terms of revenue production is to get back to where you are now. That’s right…the first target is to get to “zero growth”. No matter how good you are, and no matter how WOW your service levels are, clients will […]
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