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Innovation, not originality, is the key to better business.
by Tony Vidler        Everyone wants to grow their business, and everyone is looking for new ideas to do it.  But nearly everyone wants the magical original idea that nobody else has ever thought of before, that will guarantee results quickly.   Innovation is by definition original, but originality is not necessarily the same as […]
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Innovate to Differentiate (it CAN be done by professional services firms)
by Tony Vidler        One great way to differentiate is to innovate.  You do not HAVE to innovate to differentiate of course, but innovation definitely leads to differentiation. There is a perception that in order to innovate one must receive a flash of inspiration.  A blindingly brilliant epiphany-like moment.   Sometimes that happens.  More often […]
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Take a look at Twitter if you want new ideas
by Tony Vidler        If you want new ideas for how to develope your business or inspiration for your own content marketing then you really should look at Twitter.  It is a platform that many advisers have simply ignored as far as I can see, but it is well worth taking a look at.   […]
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make-more-mistakes
To grow your practice, “Get out and make more mistakes”
by Tony Vidler        You want to grow your practice, right?  Well my first piece of advice may seem odd but it is this: “get out and make more mistakes”   Dangerous advice!  Reckless even perhaps….   …however it is the best way to grow.   It is also the only way to innovate or to […]
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Who says you can’t teach old dogs new tricks?
by Tony Vidler        Old folk don’t take on new technology and new ideas, right? You just can’t teach them. Or is that “us”? Well that theory is getting blown away in a pandemic-like-way…   There has been a continuous lament for years about the ageing of the financial advisory business and it is certainly true when […]
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