email

“How often should I send emails?” is the perpetual question asked by advisers who are beginning to build an engagement marketing system or lifting their client communications and services standards. There is not a magic…

Effective email marketing is a lot tougher now than just 2 or 3 years ago, yet it is still one of the most effective marketing methods available if we get it right. In the old…

Have you thought about the marketing impact you could get with your daily emails? Probably not, because rarely do we think of the 60-100 emails we send 1-to-1 daily as “marketing” so we also don’t…

Your emails should be effective marketing tools, because there is no doubt that the most frequently used method of business communication today is still email. One could go so far as to say it is…

Email marketing is a proven winner if done well, and one which is almost made for professional services firms to use more effectively than other sectors perhaps There are some fundamentals which go into making…

If you aren’t using video with email to educate and engage clients and prospects yet, why not? It seems an odd thing with everyone having smart phones that can take high quality video’s on the…

With prospects taking longer than ever to convert into clients, “good” content has become king as that is what keeps them engaged as they move along their buying journey. Notice I said “good” content…..not just…

The most powerful marketing tool most professionals have is the one they use scores of times daily, but which they usually do not do any actual marketing with. email. Love it or loathe it, we…