client

client-is-king

The Customer Is NOT King; The Customer Is Not Always Right

February 20, 2026

The mantra of “customer is king” is rubbish. The customer is not always right, and the customer is definitely not the stakeholder who provides permission to practice. Yet we keep hearing that the customer is…

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The best way to manage emotional clients

December 1, 2023

There comes a time for all of us when we find ourselves dealing with a client who is not acting rationally, or logically, and is driven by their emotions. It’s tough to handle isn’t it?…

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Keep ideal prospects until they’re ready for just $2.50 per year…

July 1, 2022

Good prospects take time to convert to clients, so one of the tricks of great businesses is to keep ideal prospects engaged until they are ready to become clients of their own accord. An incredibly…

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Client Contact Frequency: How much is enough?

December 13, 2021

The question of whether client contact frequency makes a discernible difference to the strength of the adviser-client relationship, or enhances the perceived value of the adviser to the client, is one which is still debated…

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client-management

What do you have to change to keep clients?

November 22, 2021

The first priority for any adviser in tougher times is to keep clients that you currently have, right? Then you can afford to worry about getting new ones. Changes to financial services are coming thick…

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listen-to-clients

Listen to the market or get out while you can

April 7, 2017

“Two Ears but only one mouth”…blah blah blah…sales training 101, right? We know how important it is to “listen” to clients, and we know the danger of losing touch with what they want and what…

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