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The Case Study is an incredibly powerful (and under-utilised) Adviser marketing tool
by Tony Vidler        The case study is without doubt one of the most effective marketing tools a professional can use today as clients demand more and more content which engages them and highlights expertise.  It is one of the more powerful marketing tools for professionals services, and appears to be largely ignored by professionals. It […]
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The case for using Case Studies
by Tony Vidler        One of most powerful marketing tools appears to be one of the least used in professional services. Case studies work so well in professional services because so much of what we can do for clients, or the outcomes they get from working with us, remain a mystery to the non-clients.  Great […]
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