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When it is time for a business name makeover?
by Tony Vidler        Where do you start when it is time to get a makeover for your business?  Change the business name? How do you even know when to think about it seriously?  The “when” is driven by whether your business is growing at the rate you expect, and attracting new clients.  If it […]
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How to create more compelling offers
by Tony Vidler        What financial advisers do is valuable, but it is often not compelling.  To creating more compelling offers  we need to bring the long term into short term focus, and the secret to that is defining short term gain. Because retirement is so far away…there’s plenty of time to do stuff, right?  […]
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To Improve Productivity, Plan More Time Off…
by Tony Vidler        Here’s a tip you’ll love for improving personal productivity: take more time off if you want to do more business!   Clearly you cannot take that advice to an extreme and take the entire year off….there will definitely be a point where “time off” results in diminishing returns….BUT…   To really […]
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5 Points That Align Interests For The Adviser AND The Firm
by Tony Vidler        A key to success for an advisory firm hiring other advisers is making sure that you align the interests of both parties.  That is, getting the behaviour you want as an employer while ensuring that the new adviser is most likely to be getting the outcomes they want too.   There […]
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Know, Like or Trust? Where do you start?
by Tony Vidler        By now pretty much everyone has got the mantra that people do business with people that they know, like and trust, but which comes first?  Where do you start? the Know, Like or Trust?   Simple questions perhaps, however when you are first meeting prospective clients and know full well that […]
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A Good Financial Planner MUST Consider Risk Management
by Tony Vidler         Financial planners who do not tackle risk management issues thoroughly for clients do the clients a disservice. A good financial planner must be factoring personal risk management into their planning for clients.   Perhaps that is a little challenging to some, however too many financial planners simply do not include risk […]
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How To Crack The Content Creation Conundrum
by Tony Vidler        Content Creation appears to be the Number 1 barrier for professionals wanting to use digital marketing tactics.  Inevitably I seem to hear   “……Yeah, I think social media would be useful….but I have nothing to write about and nothing to say….“   Creating content is an issue.  Just as big an […]
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What you should expect from good coaching
by Tony Vidler        It is a peculiar thing…most of us recognize the difference that getting good coaching – or poor coaching – can make to any athlete or sports teams performance.  In fact most of us have often held quite passionate views about the merits of coaches…Very few professionals however seem to make the […]
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sales skills for financial advice
The missing ingredient in professional development: SKILLS
by Tony Vidler        We are awash with recommendations on how to “improve the advice business” and enhance professional developement.  Regulators, politicians, consumer groups, product manufacturers…competing business models that look to bypass advice entirely….all of them are making a lot of noise about how advice delivery can be improved and where professionals involved in the […]
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go to financial adviser
6 Steps to becoming the “Go To” Adviser
by Tony Vidler        “The modern sales professional doubles as an information concierge – providing the right information to the right person at the right time in the right channel.  Socially surround your buyers and their “sphere of influence”…”   Jill Rowley; Oracle.   The phrase “information concierge” captures the essential strategy for professional positioning […]
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