by Tony Vidler
It isn’t quite as hard as you may think….
First, you need to decide what you want to be known for, which then makes it relatively easy to work out where you need to compete in the market place.
In this edition of the quick tips we discuss the 4 general strategies that you begin with in deciding on your business value proposition, which is much bigger picture than an advisers personal value proposition.
The difference between the two of course is that the financial advisers own proposition, or Unique Selling Proposition, is about the difference you bring as an individual, whereas the strategic value proposition of the business overall is about where it wishes to compete in the market and the brand it seeks to create.
If you don’t begin with that bigger strategic concept you will just be swimming in circles like everybody else – except for the really successful practices.