The Secret To Creating Effective Marketing Messages
Marketing Ideas & Quick Tips Videos & Sales & Marketing for Professional Services

The Secret To Creating Effective Marketing Messages

June 15, 2016

By Tony Vidler  CFP  CLU  ChFC

effective marketing

For any marketing message to be effective there are a number of things that one has to get right – but there is a bit of a formula!

 

The first “secret” in effective marketing messages is that they are written for an individual reader.  We are trying to create the sense of the message being just for the reader, not all the other people on the subway or bus.  The style is essentially that of a letter to an individual…a one-to-one conversation.

 

Moving beyond the style though there is also a structure to an effective message.  There are 7 steps to getting the structure right, and in this weeks quick tips video we outline the 7 steps to the structure of an effective marketing message…..

 

Watch the video to learn more…

 

You might also be interested in this related article:

 The details can make or break your marketing message
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