by Tony Vidler       

Creating good content and putting it out for your target market is great marketing. It may not be enough though to simply create “good” content and put it out there in the world.

Just because you have good content and you are putting out there doesn’t mean that it is effective, and we definitely want all of our marketing efforts to be effective.

Really good resources and information that is put in the wrong place is completely wasted if the people that we want aren’t looking for it where we put it.  To use a fishing analogy: it is not enough to just have good bait…you have to put good bait where the fish are.

In this weeks quick video we talk about what is the right bait for the same audience, but who are in different parts of their advice journey.  What content is good for what stages of the customers’ buying cycle?  What content is effective in what medium, or place?

In other words we look at what content to use and where to put it – depending on what you are trying to achieve….

Watch the video to learn more…

You might also be interested in this related article:

 What is the mix of content which is most engaging?